Case study /
Brand & Shopify build
A dark art studio with a 90k+ Instagram following and no store to match it. We built the brand and the Shopify storefront that turned that audience into buyers.
Client
Nocturne Shadows
Industry
Art studio / commerce
Audience
Timeframe
Project brief
Snapshot
Location
Pillar
Brand & Shopify build
Built on
Shopify, Klaviyo, GA4
Source
The work
About This Project
Nocturne Shadows came to us with a problem most brands want: a massive, engaged following and no store ready to capture it. The audience was there. The infrastructure to monetize it was not.
We built a Shopify storefront from the ground up — designed around the brand's dark aesthetic and optimized to convert visitors who had been following but never had anywhere to buy.
What We Built
Custom Shopify storefront built on a premium dark-themed foundation
Product pages built to convert cold social traffic into first-time buyers
Klaviyo welcome series and abandoned cart flows configured at launch
Mobile-first QA across all key pages
GA4 and Shopify analytics connected and verified
The Result
An audience of 90k+ converted from followers into potential customers on day one
A store built to handle drop launches and limited product releases
Revenue infrastructure in place from launch — not patched in after the fact
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