Luna Labs is a Los Angeles studio for online stores. We do three things — make your business look like one people trust, build the store that actually sells, and run the marketing that keeps it selling after launch. One team handles all three, so nothing falls between them.
Pillars, run by one team — brand, build, and growth.
Written scope and price before work starts. Never hourly.
Tracking is live from launch, so results are visible immediately.
Most stores lose money in one of three places: people don’t trust how it looks, the site gets in the way of buying, or nobody comes back after the first visit. Each pillar below fixes one of those.
You are not buying hours
Every engagement is quoted as a fixed price against a written list of deliverables and a date. You know the total before we start, and it does not move because something took us longer than expected.
You work with the people doing the work
The same small team designs, builds, and runs your marketing. No account managers relaying messages and no handoffs between agencies where context gets lost.
You can see whether it worked
Analytics are configured before launch, not bolted on later. Every month you get a report in ordinary language that says what happened and the two things we recommend next.
— whether people trust you
A visitor decides in a few seconds whether you look like a real business — before they read a word about your product. Brand work makes that first judgment go your way, and keeps it consistent everywhere you show up.
Polina
Graphic Designer — leads brand and identity work
01
Brand identity
Logo suite
Colour & type
Usage guidelines
Responsive
The logo, colours, type, and the written rules for using them — so your site, packaging, email, and ads all look like they came from one company.
02
Design & experience
Customer-led layouts
Content direction
Phone-first
Handover
Page design built around how people actually shop — clear, trustworthy, and made to move someone from looking to buying without confusion.
03
Design system
Reusable sections
Framer components
Ages well
CMS integration
A library of reusable page sections built into your site, so you can add pages later that still look right without hiring a designer each time.
— the store itself
This is the part customers use. A theme changes how a store looks; we change how it works — pages that load fast on a phone, a checkout with nothing in the way, and a back end you can run yourself.
Josué Luna
Founder & Web Developer — leads build and development
01
Build & development
Shopify
Framer
Custom dev
Zero downtime
Shopify storefronts and websites built to load fast, work on every device, and stay easy for you to update.
02
Platform migration
No data loss
Redirects
Rankings hold
Cross-device
Move to Shopify from any platform without losing your product data, your customer list, or your search rankings.
03
Mobile-first & QA
Phone-first
Real-device QA
Fast
Reporting
Most of your traffic is on a phone, so that is where we design first. Every build is tested on real devices before it goes live.
04
Product pages & tracking
Trust signals
GA4
Events verified
CMS integration
Product pages carry the trust signals buyers ask for — reviews, shipping, returns, sizing. GA4 is set up before launch so you see what earns from week one.
— what happens after launch
A launch is a starting point, not a result. Most stores already get enough visitors; they lose money because most of them leave and never return. This pillar converts more of the traffic you have and brings back the people who left.
Daniel Aviles
Co-founder & Growth Strategist — leads growth and retention
01
Email & SMS automation
Welcome & cart flows
Klaviyo
Post-purchase
A/B tested
Automated messages that welcome subscribers, recover abandoned carts, and follow up after a purchase — recovering revenue you were already losing.
02
Conversion & revenue
First-order offer
Free-ship threshold
One test / month
Monthly report
On-site changes that turn more of your existing visitors into customers, each tested one at a time so you know which one worked.
03
Growth & ongoing
Meta & TikTok
No markup
ROAS & CAC
CMS integration
Paid social, email, and search handled month to month. Ad budget is billed to you directly and never marked up, with reporting on real ROAS and CAC.
Five stages, in this order, every time. You always know which one you are in.
Discovery call
Forty-five minutes. We look at your current store and analytics with you and tell you where you are losing money. You get that assessment whether or not you hire us.
Written scope and fixed price
A document listing exactly what you receive, what it costs, and the date it is due. Nothing begins until you approve it, and the price does not change unless you ask for something outside it.
Design, then build
You review the design before any code is written, and revisions within the agreed scope are unlimited. Once the design is signed off, we build it.
Launch and quality check
Tested on real phones, tablets, and desktops, with analytics and payments verified end to end before the store goes live. We are on call through launch week.
Report and next moves
A plain-language report of what changed and what it produced, plus the two things we recommend doing next. If you continue on a Care Plan, this repeats monthly.
Project work gets you launched. The Care Plan is what compounds afterward. Prices below are starting points confirmed in writing after the discovery call.
[
$1,200
]
Launch
A single page built to convert, delivered on a fixed timeline.
Brand identity and page design
On-page SEO and GA4 setup
Domain setup and unlimited revisions
Copywriting for the page
Mobile-first, tested on real devices
Ready in about a week
[
$2,250
]
Essential
A complete storefront that is trustworthy and loses no sales to friction.
Custom storefront on a premium theme
Migration from your current platform
Conversion-ready product pages
On-page SEO and GA4 setup
Editable without touching code
Two to three week turnaround
[
From $3,500
]
Growth
Everything in Essential, plus the systems that convert the audience you already have.
Klaviyo and three core automated flows
Reviews and customer photos on product pages
Launch report with results from week one
One measured experiment per month
Blended email and paid reporting
Three to four week turnaround
[
From $750/mo
]
Care Plan
Ongoing email, advertising, and site improvement. Pause or stop whenever you need to.
Monthly campaigns, written and sent
Paid social managed, budget never marked up
Monthly revenue report with next steps
Ad budget billed to you, never marked up
Campaign calendar a month ahead
No lock-in — pause anytime
We use established platforms you can hire anyone to maintain. Nothing here locks you into us.
Shopify
Framer
Klaviyo
Google Analytics 4
Stripe
Cal.com
Meta Ads
TikTok Ads